As we know, data is a core tenet of programmatic TV. The layering of data sources on top of the media activity is essential in understanding the audience composition for the best data-enhanced decisioning.
Compared with Netflix, Amazon's Prime Video has four times as many films available for streaming, according to a new study.
2017 will mark the year OTT video provides began intensely investing in local content
Figures from IHS Markit show that Sky spends just over $350 per subscriber and Liberty Global spends nearly $200 compared to Amazon, which is approaching $150. Much of the Sky investment is for sports. Amazon spends nearly 140% of its total video revenue on content compared to 60% at Sky and Liberty Global, pointing to a major push to drive subscribers.
While Netflix famously mines its data to figure out which original shows it wants to make, Jeff...
Amazon.com Inc., the e-commerce giant that’s shaking up the entertainment industry, says it’s open to pursuing deals to stream content through cable operators’ set-top boxes, much like Netflix has done
Read on to learn more about the future of television programming and how analytics is helping Netflix become a better business and service.
MADRID – Telefonica, a test case for telecom diversification into TV, has consolidated growth in 2016, posting operating profits of €15.118 billion ($15.95 billion), up 14.3% on 2015. Part of that growth, moreover, has come from TV as Telefonica’s quad-play Fusion offer of fixed telephony, TV, mobile
Dish Network reported a better-than-expected profit as it unexpectedly added pay-TV subscribers in the fourth quarter.
U.S. satellite TV provider Dish NetworkCorp reported that it added pay-TV subscribers in thefourth quarter, while analysts were expecting the company tolose subscribers.